Work in Progress*

The Art of Saying Hello

Business Cards
I am torn between two designs:

>>01 Do i reflect the image onto the back to add depth to the concept of reflection - would this be a sophisticated touch? Then adding a spot varnish to the colour RED.

>>02 Or the subtle approach, adding a spot varnish over the image and ‘reflection of self,’ causing light to reflect off the surface?

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WHAT IS SPOT UV VARNISHING
“The perfect way to maximise visual contrast on the printing. UV varnish is applied to certain areas of gloss materials, respectively, that have been printed with wax free Litho ink. An attractive and alternative tinted effect can be gained by mixing a small quantity of ink into a clear UV varnish.” Print100

I will be using the company Print100 - as it is so inexpensive. (recommended to me by graphic designer Steph Hillon).

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Highly recommend this publication:
The Art of Saying Hello (Business Cards)
by Michael S. Dorrain, Liz Farrelly

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Standard Size Business Card (90 x 54mm)

UPDATE: Reversed out

UPDATE: 23rd March ‘08

“I would like to see the black-text-over-pink w/sv, or the white-over-pink turn simply into a translucent, or a slightly darker red, SV.” Yaco Roca

Here are the example:

>> black-text-over-pink - I think it is possibly a little too heavy, the reversed text ‘white-over-pink’ has a more sophisticated feel it.
>> translucent - this idea could be quite interesting in print (show below at 50%).

2 Responses to “The Art of Saying Hello”

  1. I like the subtlety of the SV on just red. Then again if it’s on ‘a reflection of self’ it reinforces the phrase, and the image would also be, well, reflective right?

    Maybe the latter is a bit too straightforward, and the former is subtle but could take something from the first option. Maybe Spot Varnishing on the image, and on the red, including the 3 dots.

    Haven’t used SV myself, only seen it, so my opinion is somewhat inexperienced. I would like to see the black-text-over-pink w/ sv, orthe white-over-pink turn simply into a translucent, or a slightly darker red, SV.

    please remember to post pics of the finished product!


  2. I’d appreciate your opinion on the new piece I’m working on!

    http://www.flickr.com/photos/22745314@N07/

    all the best,

    Yaco R.


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