Work in Progress*

The brief was an old competition brief. The task was to design a logo for FredrikHedlund.com, a company (website) which sells top quality kitchen equipment and spices.

CLIENT SPECIFICATIONS

* Logo must contain the words “Fredrik Hedlund”. This is not case Sensitive.
* The logo can contain up to 4 colors.
* Entries can contain gradients.

An iconic symbol to represent the company was created. The idea was drawn from the main center of any kitchen; it’s oven, the colouring relating to spice. The typographic play interacts the initials of Fredrik Hedlund, as well as displaying his full name, the logo could be stand alone: especially with more recognition.

This is not a finished piece, as an initial idea, a lot of tweaking is still required. Need of alteration: the website name typography, colouring and refining the FH the logo so it is clear.