Work in Progress*

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

If you have not guessed it already, i adore black/white/red and diagonal lines! I created these to give a fresh look to my existing identity, adding a twist.

Out in the Rain
(Select for larger image)

Yesterday there were talks of a logo for the Whitehaven Snappers group. So i spent some time today creating the identity below.

With the group being open to any photographers living in the Copeland area or anyone taking photos of this north-western part of England - i decided the best approach was to incorporate a camera lens isotype into the typography. In the letter form of the S the circle could have a rotation of scenes taken by the snappers, this image could constantly change with each application therefore giving each snapper the chance to be featured within the logo itself.

This is an initial vector, the full name of the group could be placed underneath the logotype initials, possibly in Leiture Display.

This is an example of one static design and how it would interact on the screen. I will be creating more storyboards with the designs show in earlier posts.

Select the image for a closer view:

This is my second entry for the exhibition collaboration piece with Vivek.

My inspiration was drawn from gambling chips, playing games of chance for money.

Vector for A1 poster:

“If you’re broke, then you buy it.”

Select for larger image, best viewed large:

Now it is over to Vivek, to add his illustrative touch to the work.

Experimenting with vectorising: the outcome is really intricate and it would be amazing incorporated into a logotype. This is an initial idea, representing fallen curls. There are quite a few concepts i want to broach before going further with this design; involving tabletop photography.

Logo Design for Willow Carvery & Restaurant and Detors Bookmakers. The Next step is to incorporate it into a Business Card Design with an image.

The two final vectors for the Darwish identity. The white lines between some characters needs to be sharper and the ‘S’ moved a little to the left, but other than that the logo itself is complete.

Darwish prefers the bottom design.

Select image to Enlarge:

I came across this old competition brief - so i decided to have a go:
CMI Logo Design Competition

“New Mexico State University’s Creative Media Institute (CMI) wants you to participate in designing its future. Here is where you come in: this creative institution will soon be printing t-shirts, letter head, business cards, updating their website and sending out memos with their new brand. It needs a piece of identity ware to go with its name: CMI wants a logo.”
cmi.nmsu.edu/news.html

Initial sketch followed by final vectored image: