Natural vs Digital / The natural world translated into digital, exploring the processing of information. 10 years of evolution marked by a 10 sided decagon to represent pixels.Read More
This takes me back to 2008. I was invited to work on some initial concepts for Food Should Taste Good. This idea combined the ingredients – one written ingredient/one usage. Feels like so long ago!
—Experimentation can generate interesting ideas.
After much research, sketching, coffee and design options I’ve chosen my new mark. Designers truly are their own worst client…
The mark is inspired by Old English text book typography—where the S&F are similar in form [see here]. With my love of design and photography the mark naturally lent itself to being symmetrical creating an extra dimension of the heart – without being too overt.
Simplicity is important and helps create a timeless feel.
Over the past month it’s been very busy! So much to organise and lots in the pipeline. At the moment, my portfolio site is in design, a new holding page awaits visitors. Whilst waiting for the new site if you would like to request a PDF version please do get in touch: contact [at] sarahfrance.com. Will be announcing more soon!
A project coming to an end… It has been a pleasure working with Makeup Artist Laura Wilkins. Her business cards are soon to be sent to print and the website is currently in the next phase of design! All very exciting! It’s a great experience to be guiding the brand. Everything is beginning to look and feel near completion! More will be posted on the new portfolio site soon.
Laura Wilkins is a talented freelance make-up artist. Passionate about her work, she is aiming to give out much needed advice on how to get the very best out of your make-up. As well as taking bookings for special events and occasions, Laura also has some very exciting new projects coming up… I better get a move on then! The design process is well underway, one route is already complete.
Just for the hell of it! Someone Polo me!