Work in Progress*

CHANGING ‘The Look’
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As a designer i feel i could change my identity everyday; i always find something new and more creative. But when is enough ever enough? It is true about designers being their own worst client - i am considering actually just going for ‘The Logo’ and adapt it when i come across a new font or concept.

How do you change and adapt your logo identities and are you ever happy with the final outcome?

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

A Graphic Designer from the USA emailed me requesting one of my self-promotional badges, so i created a little backing card for the badge to be displayed upon. I will also be sending over a few other items; a sticker and possibly a small print of some design work.

Anyone else interested in exchanging graphic work please do get in touch - i think it is a wonderful idea.

Last year i created some button badges to tie in with my graduate showcase (shown below).

I would like to produce something similar for my new self-promotion to leave in random places, to post etcetera. Communicating through image or type, something fun and eye-catching, to demonstrate the many aspects of Sarah France and a link to my online work.

UPDATE: 10th April ‘08

Sticker & Badge Design

My set of 300 business cards arrived today. Really exciting to see the finish product professionally printed, the last 2 business card editions were printed from home.

The double sided printing, reversed out, works well, a bit like this structure below - what is one side without the other? And only enhances the concept of my new identity and showcase.

The final design needs a bleed setting (possibly 2mm), other than that, it is now ready for print.

Final Design:
PLEASE SELECT FOR LARGER IMAGE

UV preferences:

UPDATE: 27th March ‘08

Design was uploaded to Print100.com earlier today and will hopefully arrive in 5 working days.

Business Cards
I am torn between two designs:

>>01 Do i reflect the image onto the back to add depth to the concept of reflection - would this be a sophisticated touch? Then adding a spot varnish to the colour RED.

>>02 Or the subtle approach, adding a spot varnish over the image and ‘reflection of self,’ causing light to reflect off the surface?

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WHAT IS SPOT UV VARNISHING
“The perfect way to maximise visual contrast on the printing. UV varnish is applied to certain areas of gloss materials, respectively, that have been printed with wax free Litho ink. An attractive and alternative tinted effect can be gained by mixing a small quantity of ink into a clear UV varnish.” Print100

I will be using the company Print100 - as it is so inexpensive. (recommended to me by graphic designer Steph Hillon).

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Highly recommend this publication:
The Art of Saying Hello (Business Cards)
by Michael S. Dorrain, Liz Farrelly

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Standard Size Business Card (90 x 54mm)

UPDATE: Reversed out

UPDATE: 23rd March ‘08

“I would like to see the black-text-over-pink w/sv, or the white-over-pink turn simply into a translucent, or a slightly darker red, SV.” Yaco Roca

Here are the example:

>> black-text-over-pink - I think it is possibly a little too heavy, the reversed text ‘white-over-pink’ has a more sophisticated feel it.
>> translucent - this idea could be quite interesting in print (show below at 50%).