Work in Progress*

Further developments from the post it’s all about the music. Here is the final MT arms logo, all pending review.

Info: here I used the white space and keyline around the characters to suggest ‘empty/MT’ and the Phono Connector to make the connection to live music.

Business Cards:

Variation

Logo variations:

COWRAN ESTATE | BRANDING
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Today Marker uploaded some of their most recent projects to the creative network Behance. Their website is currently being designed so watch this space for any exciting new updates!

Here is a small taste of what they have to offer:

Fine food, produced naturally, is the ethos of Cowran Estate, a local producer.
The typographic treatment really compliments the delicate illustration.

Marker are currently advertising for a Creative Director.

CHANGING ‘The Look’
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As a designer i feel i could change my identity everyday; i always find something new and more creative. But when is enough ever enough? It is true about designers being their own worst client - i am considering actually just going for ‘The Logo’ and adapt it when i come across a new font or concept.

How do you change and adapt your logo identities and are you ever happy with the final outcome?

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

Yesterday there were talks of a logo for the Whitehaven Snappers group. So i spent some time today creating the identity below.

With the group being open to any photographers living in the Copeland area or anyone taking photos of this north-western part of England - i decided the best approach was to incorporate a camera lens isotype into the typography. In the letter form of the S the circle could have a rotation of scenes taken by the snappers, this image could constantly change with each application therefore giving each snapper the chance to be featured within the logo itself.

This is an initial vector, the full name of the group could be placed underneath the logotype initials, possibly in Leiture Display.

Below is my current logo which will be placed into the navigation section on my new website. I am pleased with the formation of the clean letter forms through the use of the diagonal lines.

Polly Jean Werner and Val Leitner contacted me regarding there upcoming business proposal which is in need of an identity:

‘…the idea is that there will be a website which acts as a portal to local artists of all kinds, potentially all over the world, but which also allows potential customers to purchase from artists. The customer will be able to tailor the search for products in many different ways, but one way will be to have the item purchased be a complete surprise, pulled randomly by the website out of the pool of artists. These will include everybody from potters to photographers to musicians to local bakers/candy makers/etc. This is one way the jester comes in, to teach us about giving and removing focus from the object itself.’
Val Leitner

I spent some time today coming up with a unique logo, drawing from the concept of world-wide - i came up with the notion of planes traveling - importing and exporting of goods and paper planes came to mind! This is a very initial concept/example - needs much refining. I created this as i understand that when explaining how you wish the design to look it is rather risky, in that people cannot visually see precisely what you are seeing with words - much more accurate and less wires likely to get crossed plus it is more fun communicating visually.

Created through folding Card&Paper and photographing - current typeface will change and colours to be considered red/yellow:

A contact of mine from Flickr.com, having commented on my old blog logo, has asked me to create an identity for personal use. The piece i have uploaded is a rough hand-rendered initial drawing. If this is successful, it will then be imported into Illustrator to create a 2:3 high resolution version (as requested).

I came across this old competition brief - so i decided to have a go:
CMI Logo Design Competition

“New Mexico State University’s Creative Media Institute (CMI) wants you to participate in designing its future. Here is where you come in: this creative institution will soon be printing t-shirts, letter head, business cards, updating their website and sending out memos with their new brand. It needs a piece of identity ware to go with its name: CMI wants a logo.”
cmi.nmsu.edu/news.html

Initial sketch followed by final vectored image:

With currently learning the basic traits in website design, i’m eager to put the new knowledge into motion.

With having success on the “Hello Colour” campaign, the style has had a series of compliments, a client, Georgina Poynter, a qualified photographer and a dear friend, suggested using the same style for her own logo.

Having now achieved an identity for the website, the main frame can be built. With the client wanting to showcase her portfolio, a gallery technique would be most successful. I will be drawing my influences from www.jamescant.com an excellent example of how a photographers portfolio should look online.

Copyright © 2007 Sarah France