Work in Progress*

Further developments from the post it’s all about the music. Here is the final MT arms logo, all pending review.

Info: here I used the white space and keyline around the characters to suggest ‘empty/MT’ and the Phono Connector to make the connection to live music.

Business Cards:

Variation

Logo variations:

CHANGING ‘The Look’
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As a designer i feel i could change my identity everyday; i always find something new and more creative. But when is enough ever enough? It is true about designers being their own worst client - i am considering actually just going for ‘The Logo’ and adapt it when i come across a new font or concept.

How do you change and adapt your logo identities and are you ever happy with the final outcome?

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

Yesterday there were talks of a logo for the Whitehaven Snappers group. So i spent some time today creating the identity below.

With the group being open to any photographers living in the Copeland area or anyone taking photos of this north-western part of England - i decided the best approach was to incorporate a camera lens isotype into the typography. In the letter form of the S the circle could have a rotation of scenes taken by the snappers, this image could constantly change with each application therefore giving each snapper the chance to be featured within the logo itself.

This is an initial vector, the full name of the group could be placed underneath the logotype initials, possibly in Leiture Display.

Here i have placed the hair underneath a partial cut (the shape of an A to test the effect). The cut was taken down from the top right of the A down to the left edge.

The swirls are really quite interesting, but if i was to go with this idea, the possibility of creating a full word this way may look over done and too busy.

I prefer the little choppy clippings as it exaggerates the outline of the A, but by adding more swirls to the bottom example could produce a more effective piece. The next step will be to create a solid letter and add the hair as 2d swashes.

Fredrik Broman, an Interaction Designer, commented on my last post, saying “it would look even better in colour. Especially if the hair used came from a person with red-brown hair. Black hair on white looks very stark, so i think you should take the idea further by experimenting with different hair colours.” So this i will investigate further, always appreciate advice, thank you Fredrik.

Logo Design for Willow Carvery & Restaurant and Detors Bookmakers. The Next step is to incorporate it into a Business Card Design with an image.

The two final vectors for the Darwish identity. The white lines between some characters needs to be sharper and the ‘S’ moved a little to the left, but other than that the logo itself is complete.

Darwish prefers the bottom design.

Select image to Enlarge: