Work in Progress*

Playing with phrasing, as part of the bonnie&clyde* series.

Spread:

In print, the subtle typography on the left page will be processed with spot UV. In other forms of presentation, i.e. animated gif, ideally i’d like the type transparency to change colour.

>> Vivek is currently adding his artwork to this image, the main aspects (page numbers/body text) will be added after the basic image has been created.

Now all the information is present, I’m currently working on the typographical hierarchy of my PDF portfolio. The fields within the grid have helped tremendously.

The repeating pattern, ideally, is going to be printed large to vinyl, possibility of sending self-promo packs to agencies. Concept needs define/modified/tweaked - very early stages.

Here is a selection of experimental compositions. These pieces were created through an initial stage of research. Looking at feminism within editorial and manipulation, forcing the idea of communication within women’s magazines.

Last night I re-visited an old link, one of which is very informative of Photoshop Effects. The work that the tutorials show, are not the usually appalling filterings, toning down the harshness of each filter. So last night and today I made an attempt at this new ’stardust’ graphic style. I must admit, i’m a major fan of this ‘fantasy’ like design, to me it has reminiscence of the childhood films ‘The labyrinth’ and ‘Never Ending Story.’

Using images from previous art direction.
Amazing photographer KAREN STORR www.karenstorr.com

For more images please visit my Flickr Account.

For Photoshop Tutorials: http://psdtuts.com
For free Vector images to produce swirls: http://www.gomedia.us/arsenal/freestuff.php

Here are a few spread examples from the Art Book published on the blog early last month.

i-D.01
Cloning, genetical modifications and cosmetics.

Here is a cover shot of my new art book (coming soon) covering the concept of cut and paste, exploring visual communication through intricate compositions and layers.

Today I was informed by Federico Díaz Mastellone, all the way from Argentina, that my work has been used on Swissmiss. The work used is my Art Book work, an older post, which has became a popular piece considering it is self-initiated play.

To visit my work at Swissmiss:

http://swissmiss.typepad.com/weblog/2007/10/boardbook-for-g.html

Also Federico Díaz Mastellone, a graphic designer who writes for the blog ‘El Burlador,’ discovered my work on Swissmiss.

Federico commented: “it´s very-very interesting, congratulations! So, I decided to write a little article about it, in my blog.”

To visit my work at ‘El Burlador’:

The translation is not very clear. Referring to me as a he is quite amusing.
http://elburlador.blogspot.com

With currently learning the basic traits in website design, i’m eager to put the new knowledge into motion.

With having success on the “Hello Colour” campaign, the style has had a series of compliments, a client, Georgina Poynter, a qualified photographer and a dear friend, suggested using the same style for her own logo.

Having now achieved an identity for the website, the main frame can be built. With the client wanting to showcase her portfolio, a gallery technique would be most successful. I will be drawing my influences from www.jamescant.com an excellent example of how a photographers portfolio should look online.

Copyright © 2007 Sarah France

Art Book

i-D.02
Exploring the iconic female and ‘ideals’ through tabloid communication.

Copyright © 2007 Sarah France
(layouts & cover images available soon)