Work in Progress*

Postcards created as self-initiated.

Further developments from the post it’s all about the music. Here is the final MT arms logo, all pending review.

Info: here I used the white space and keyline around the characters to suggest ‘empty/MT’ and the Phono Connector to make the connection to live music.

Business Cards:

Variation

Logo variations:

What’s it all about? Very sorry you’ll have to wait and see…

If you have not guessed it already, i adore black/white/red and diagonal lines! I created these to give a fresh look to my existing identity, adding a twist.

Out in the Rain
(Select for larger image)

Below is my current logo which will be placed into the navigation section on my new website. I am pleased with the formation of the clean letter forms through the use of the diagonal lines.

Having a fond love of typography, I made an attempt at designing the logotype for the collaboration project myself and 14 other creatives are involved in, Creative Cumbria. All the creatives have the opportunity to add their own design for the project identity, this will help immensely with the projects self-promotion and for approaching exhibitors and venues.

The traditional newspaper headline meets a modern hand-rendered swash.

Post Updated: 30th April ‘08
The swash manipulation:

Typeface: BuccardiSchwash

My set of 300 business cards arrived today. Really exciting to see the finish product professionally printed, the last 2 business card editions were printed from home.

The double sided printing, reversed out, works well, a bit like this structure below - what is one side without the other? And only enhances the concept of my new identity and showcase.

Whenever possible, although projects like this are on hold, i still try to carry on experimenting. This piece is very dark and sinister, but sometimes you have to try out certain effects to fathom out if they are going to be successful. It is okay coming up with an idea/concept, in theory it will always work - in practice thats another matter.

Out of the 2 images i prefer the sweeping image (top) - i can imaging it would look very clean on the back of a business card, but i’m looking for something more apt. This is another experiment i can cross off the list! And who knows it may come in for another project…

SELECT IMAGE FOR LARGER VERSION & MORE DETAIL

Business Cards
I am torn between two designs:

>>01 Do i reflect the image onto the back to add depth to the concept of reflection - would this be a sophisticated touch? Then adding a spot varnish to the colour RED.

>>02 Or the subtle approach, adding a spot varnish over the image and ‘reflection of self,’ causing light to reflect off the surface?

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WHAT IS SPOT UV VARNISHING
“The perfect way to maximise visual contrast on the printing. UV varnish is applied to certain areas of gloss materials, respectively, that have been printed with wax free Litho ink. An attractive and alternative tinted effect can be gained by mixing a small quantity of ink into a clear UV varnish.” Print100

I will be using the company Print100 - as it is so inexpensive. (recommended to me by graphic designer Steph Hillon).

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Highly recommend this publication:
The Art of Saying Hello (Business Cards)
by Michael S. Dorrain, Liz Farrelly

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Standard Size Business Card (90 x 54mm)

UPDATE: Reversed out

UPDATE: 23rd March ‘08

“I would like to see the black-text-over-pink w/sv, or the white-over-pink turn simply into a translucent, or a slightly darker red, SV.” Yaco Roca

Here are the example:

>> black-text-over-pink - I think it is possibly a little too heavy, the reversed text ‘white-over-pink’ has a more sophisticated feel it.
>> translucent - this idea could be quite interesting in print (show below at 50%).

Making final amendments to the PDF Showcase ‘08.

My splash page has been update to correspond with the new identity. The website itself, i’m considering presenting like a showreel (from the original idea of the showcase format), you’ll be able to scan from left to right through the selected works.