Work in Progress*

If you have not guessed it already, i adore black/white/red and diagonal lines! I created these to give a fresh look to my existing identity, adding a twist.

Out in the Rain
(Select for larger image)

This morning i have been experimenting with different ways of welcoming viewers to my new upcoming online showcase. The image below could be placed on the contact page, and a more neatly formed composition could mark the beginning of the website.

Please select the image for a larger view:

Post UPDATE: 16th June ‘08
Possible application:

Playing with the phrase, “colour your future,” I decided that ‘hello colour” would be quite interesting to see as ambient media. For example, as it’s for the area of Carlisle, the piece could be placed on Carlisle’s public transport. The background would be transparent; the type itself could be white or black, depending on the media with the introduction of colour.

Copyright © 2007 Sarah France

Here is a small sample of a storyboard, kept black and white for the time being (image building). The type will interact with an image of a student, facing the viewer.

Copyright © 2007 Sarah France

Today I had a brief set, to create a bespoke creative solution that targets the right audiences and successfully promotes and informs. My approach is to speak with the viewer, making the viewer question about where they are, where do they want to be? Here is an example of what has been achieved, this post will be updated.

For the finished product the colours will be vibrant and layered.

Copyright © 2007 Sarah France