Work in Progress*

BEHIND THE SCENES
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Today i have spent some time creating a little something for Fault magazine to send into their editors. I am half way through the design, below is a tiny snippet of my progress today:

Self-Initiated

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

Love to Post, have received my postcard and it is now up on the website.
A project by Martin Rimmer.

A collaboration project with Vivek.

Photographic experimentation for the first A1 poster design:

“Hallucination is just a visual dyslexia.”
Vivek

The initial concept, to play with the ideas of perception via visual representation. Adding the notion of surgical illness to the concept of visual dyslexia and adding a multi-dimensional impact incorporating many levels of visual communication. By adding the clip to the design as a three dimensional letter form only adds to the drama of the piece and will enable lots of visual play. The next step is to illustrate around the ‘a’ of the ‘hallucination.’

UPDATED 14th May ‘08: The above exploration has been featured on the amazing Ventilate, a website which discovers and showcases all the latest innovative visuals and conceptual projects.

“Sarah France is doing some cool stuff with Design & Typography. Pay a visit to her blog, she’s really nice!”
Jason Doherty

A big thank you to Jason.

UPDATED 16th May ‘08: The full typographic treatment, exp. 1.

This is the more structured style (select image for larger view).

Tonally, hallucination could do with being darker to take your eye to the beginning of the quote. I may suggest to Vivek to add more subtle graphics to also enhance this. All in all, i feel it has the desired effect and works well with the 3 Dimensional A of the clip. This design has now been submitted to Vivek, it will be fascinating to see how he applies the finishing touches to this collaboration.