Work in Progress*

Logo *update

A reader suggested creating the logo as a pure bold logo type. Here I re-worked my existing design, even changing some letter forms to make the composition feel more comfortable. I am pleased with the final outcome, as an identity it does stand out - bold is beautiful. The diagonal vectors worked well, but as an identity it appeared a little washed out. It may even be worth trying to combining both styles just to cancel that option out too.

The typeface was based on the font used by ‘Self-Service‘ Mag.

It’s Good to Share

Being a huge fan of the Avant-Garde period, i recently came across this wonderful download from the ITC Fonts website and could not resist the details of this seductive type family and typographic layout - a striking original typeface.

Download the ITC Avant Garde Gothic prospectus: AGProspec.pdf

Purchase HERE.

Identity

The two final vectors for the Darwish identity. The white lines between some characters needs to be sharper and the ‘S’ moved a little to the left, but other than that the logo itself is complete.

Darwish prefers the bottom design.

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