Work in Progress*

Manipulating images can reveal some interesting textures and forms. Using an image taken on a flight over to the Algarve, i created 2 layers within Photoshop, desaturated one layer and selected the colour from the planes engine in the other. The outcome is very abstract, the clouds have turned into dimensional sloping lines and the engine appears futuristic.

In Flight I

In Flight II

Having a fond love of typography, I made an attempt at designing the logotype for the collaboration project myself and 14 other creatives are involved in, Creative Cumbria. All the creatives have the opportunity to add their own design for the project identity, this will help immensely with the projects self-promotion and for approaching exhibitors and venues.

The traditional newspaper headline meets a modern hand-rendered swash.

Post Updated: 30th April ‘08
The swash manipulation:

Typeface: BuccardiSchwash

The process of being ‘everywhere at once’ sums up the many roles of a graphic designer. My latest self-initiated concept is to create a typeface, or is it typehand, by photographic methods, the typography becomes hand rendered.

Photographer: Kathleen France
‘Hand Rendered’ with a touch of retro // letter A
Full alphabet coming soon.

Two examples of the intriguing publications i will be purchasing over the next couple of months.

Designing Design (Hardcover)
by Kenya Hara (Author)

“Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors.” Description via Amazon

[BUY HERE]

Things I have learned in my life so far (Paperback)
by Stefan Sagmeister (Author), Daniel Nettle (Contributor), Steven Heller (Contributor), Nancy Spector (Contributor)

“This book began as a list designer Stefan Sagmeister made in his diary under the title Things I have learned in my life so far, which includes statements such as “Worrying solves nothing” and “Trying to look good limits my life.” The list reveals something that is profoundly true: Although human beings have been pursuing happiness for countless generations, it is not so easily achieved. And we need constant reminders to keep us on the right path.” Description via Amazon

[BUY HERE]

Found via Swiss Legacy.

A popup book with a sophisticated breathtaking concept, so much engineering and thought has gone behind this intelligent publication. Stunning letter forms, i could play with this book all day.

***Available to buy at Amazon.com.

Reading Creative Review today i came across an interesting article about the ASCII Generator.

Typography represented by means of generated symbols:

Really unusual forms, i may become quite addicted to this.

Last year i created some button badges to tie in with my graduate showcase (shown below).

I would like to produce something similar for my new self-promotion to leave in random places, to post etcetera. Communicating through image or type, something fun and eye-catching, to demonstrate the many aspects of Sarah France and a link to my online work.

UPDATE: 10th April ‘08

Sticker & Badge Design

My set of 300 business cards arrived today. Really exciting to see the finish product professionally printed, the last 2 business card editions were printed from home.

The double sided printing, reversed out, works well, a bit like this structure below - what is one side without the other? And only enhances the concept of my new identity and showcase.

Preparing work for my showcase, i spent today photographing working designs in the form of tabletop photography. When presenting completed work, such as the book jacket, the design becomes real when presented in its entirety.

Book Jacket
created for Insulin Murders
Self-initiated

The photograph i’m currently using for my self-promotion has been featured in this weeks The Whitehaven News, with other co. Whitehaven Snappers, 3rd April ‘08.

Surprising what a bit of table top photography can produce.

If you would like to join the Snappers, go to Alan Cleaver’s group on flickr: Whitehaven Snappers or contact Alan Cleaver direct by Email.
***The group is becoming increasingly popular with the locals.

Aprils competition is Life’s a beach. Other events being organised are a boat trip to visit particular locations/wildlife and the next upcoming event is a dress rehersal shoot of 42nd street around the 29th April at the Civic Hall.