Work in Progress*

Whenever possible, although projects like this are on hold, i still try to carry on experimenting. This piece is very dark and sinister, but sometimes you have to try out certain effects to fathom out if they are going to be successful. It is okay coming up with an idea/concept, in theory it will always work - in practice thats another matter.

Out of the 2 images i prefer the sweeping image (top) - i can imaging it would look very clean on the back of a business card, but i’m looking for something more apt. This is another experiment i can cross off the list! And who knows it may come in for another project…

SELECT IMAGE FOR LARGER VERSION & MORE DETAIL

Playing with phrasing, as part of the bonnie&clyde* series.

Spread:

In print, the subtle typography on the left page will be processed with spot UV. In other forms of presentation, i.e. animated gif, ideally i’d like the type transparency to change colour.

>> Vivek is currently adding his artwork to this image, the main aspects (page numbers/body text) will be added after the basic image has been created.

Widget now available:
sarah france // graphic designer // work in progress

I am surprised to see Adobe Photoshop Express is now available online, with 2GB of space, you can upload and tweak images with a selection of features and it’s completely free.

It does not have the same features as Creative Suit packages, but for those who have never used PS before it is a great stepping stone into the world of computer creativity.

Chitarra e dintorni
Identity // Blog header

Below are 3 header designs for the classical guitar music blogspot, Chitarra e Dintorni.

The client asked for a classical music header. Studying traditional music sheets, i then composed these designs.

UPDATE: 3rd April ‘08

Logo design has been uploaded to Chitarra e Dintorni.

Being a huge fan of the Avant-Garde period, i recently came across this wonderful download from the ITC Fonts website and could not resist the details of this seductive type family and typographic layout - a striking original typeface.

Download the ITC Avant Garde Gothic prospectus: AGProspec.pdf

Purchase HERE.

The final design needs a bleed setting (possibly 2mm), other than that, it is now ready for print.

Final Design:
PLEASE SELECT FOR LARGER IMAGE

UV preferences:

UPDATE: 27th March ‘08

Design was uploaded to Print100.com earlier today and will hopefully arrive in 5 working days.

Business Cards
I am torn between two designs:

>>01 Do i reflect the image onto the back to add depth to the concept of reflection - would this be a sophisticated touch? Then adding a spot varnish to the colour RED.

>>02 Or the subtle approach, adding a spot varnish over the image and ‘reflection of self,’ causing light to reflect off the surface?

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WHAT IS SPOT UV VARNISHING
“The perfect way to maximise visual contrast on the printing. UV varnish is applied to certain areas of gloss materials, respectively, that have been printed with wax free Litho ink. An attractive and alternative tinted effect can be gained by mixing a small quantity of ink into a clear UV varnish.” Print100

I will be using the company Print100 - as it is so inexpensive. (recommended to me by graphic designer Steph Hillon).

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Highly recommend this publication:
The Art of Saying Hello (Business Cards)
by Michael S. Dorrain, Liz Farrelly

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Standard Size Business Card (90 x 54mm)

UPDATE: Reversed out

UPDATE: 23rd March ‘08

“I would like to see the black-text-over-pink w/sv, or the white-over-pink turn simply into a translucent, or a slightly darker red, SV.” Yaco Roca

Here are the example:

>> black-text-over-pink - I think it is possibly a little too heavy, the reversed text ‘white-over-pink’ has a more sophisticated feel it.
>> translucent - this idea could be quite interesting in print (show below at 50%).

From recent communication experience with freelance projects, i have created a specification document. My aim is to encourage stronger more fluid communication between myself (the creative) and the all important client.

This is now a set download in the right hand column.

Help the creative, by downloading: Specification.pdf

An advert i created at CN Group Studio was printed in this weeks The Whitehaven News, within the Glamour supplement.

Brief
Client: Lodore Falls Hotel
Format: 17×4
Featured: Glamour Supplement
Appearance: Modern Magazine look
Artwork and copy supplied.

My first printed commercial advertisement: