This takes me back to 2008. I was invited to work on some initial concepts for Food Should Taste Good. This idea combined the ingredients – one written ingredient/one usage. Feels like so long ago!
—Experimentation can generate interesting ideas.

This takes me back to 2008. I was invited to work on some initial concepts for Food Should Taste Good. This idea combined the ingredients – one written ingredient/one usage. Feels like so long ago!
—Experimentation can generate interesting ideas.

After much research, sketching, coffee and design options I’ve chosen my new mark. Designers truly are their own worst client…
The mark is inspired by Old English text book typography—where the S&F are similar in form [see here]. With my love of design and photography the mark naturally lent itself to being symmetrical creating an extra dimension of the heart – without being too overt.
Simplicity is important and helps create a timeless feel.

Hello world of Freelance!
I would just like to say a huge thank you to the locals for welcoming me back to sunny Cumbria! Such kindness—looking forward to the new adventure!
Read MoreMore links to share:
Debbie Smyth – amazing installation work; she draws with thread!
(typography, creative, installations, illustration, interior)
Letman – all about creative letterforms; reminiscent of the chief typographic explorer – Sagmeister.
(typography, pushing boundaries, modern, ideas)
If at first you don’t succeed – loving this handwritten animated gif.
(gif, animation, typography, handwritten)
The beginning of my post about Dublin. I will update this post soon, but for now…
We stayed in Tallaght, just South of Dublin, with stunning views of the Wicklow Mountains and opposite the Shamrock Rovers Stadium.
Before booking the trip, we assumed Dublin would be full of quaint little Irish pubs with fairly traditional small towns. Surprisingly—Tallaght didn’t seem to have the quaint pubs we were hoping, however, the more central to Dublin you were the more obvious it became you were in Ireland! Staying only a few nights, we managed to soak up some atmosphere in Oliver St. John Gogarty, enjoying a bit of foot tapping and hand clapping to traditional Irish jigs as well as a bit of shopping on Grafton Street!
Always drawn to the coast; we also traveled North to Howth—a small fishing village. Enjoying the hillsides and walks along the piers to see Ireland’s Eye and the busy harbour:



A talented freelance illustrator—Georgina’s work has caught my eye. Over the past fortnight I keep being drawn back to her blog. Her work has so much visual appeal, with a pummel of personality you can feel every splash of colour, that combined with the loose fine line-work creates a bold, passionate piece of illustration.



Follow Georgina on Twitter or bookmark her portfolio.
Read MoreOn the drive back to my hometown, the sun shining bright and the scent of freshly cut grass—it surely did feel like the start of summer (shame it’s now Autumn). The temperature saying otherwise, with heaters on full, I decided to pulled over to capture this beautiful dream like scene in Culter, just outside Biggar in Scotland.


This weekend we’re off to Dublin. Traveling down to Holyhead in the early hours of the morning, we are hoping to have a few hours in Wales before catching the ferry over—must make a planned schedule to make sure we do all the touristy bits in Dublin. Of course, from various suggestions the Guinness Storehouse is at the top of the to do list!
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